BRAND CUSTOMIZATION

MORO MORN

A morning ritual, made recognizable.

Warm terracotta and cream cups bring MORO MORN’s café identity into a portable collection, completed by clear retail sleeves and coordinated care cards.

The design brief

MORO MORN is as a neighborhood coffee label building its first merchandise collection. The brief brings the familiar feeling of a café counter into a portable format. The short cup and travel cup should share a recognizable wordmark while retaining enough space for simple care instructions and product information.

The design direction

Terracotta and cream create a warm pair, with espresso-colored details grounding the visual identity.
An expressive wordmark takes the front face; print size is adjusted for each cup silhouette.
A small secondary motif appears on the sleeve and card rather than filling every product surface.

The packaging concept

A printed paper sleeve presents the color name and model at a glance. A separate insert can carry the café story and care guidance. Before production, the barcode area, retail labeling language and protective packing would be agreed with the buyer before artwork approval.

Before this concept becomes a sample

Check the wordmark at actual size and at normal shelf-viewing distance.
Review drinking comfort, lid operation and the cleaning instructions together.
Approve product and packaging colors side by side rather than from separate screens.