VELLOVA STUDIO

01

The design brief

The VELLOVA STUDIO brief is built around a calm, welcoming retail corner for a movement space. The cups should relate to studio textiles and printed membership materials without looking like sports equipment. Two proposed capacities share one identity, helping the collection feel connected while offering different proportions to explore.

02

The design direction

• Soft lilac and sage are balanced by cream lids and a restrained tonal wordmark.
• A broad, uncluttered body keeps the collection recognizable from across the studio retail shelf.
• Handle, lid and straw color choices are treated as one palette rather than unrelated accessories.

03

The packaging concept

The proposed retail box uses a simple color block and a spacious product label. A removable card can introduce the collection without implying health benefits. For production, the actual materials, accessory compatibility, care guidance and any fitness-related use claims would be reviewed against the approved sample.

04

Before this concept becomes a sample

• Review handle comfort and the weight distribution of the filled sample.
• Check the real tonal contrast so the logo remains readable in soft colors.
• Confirm lid, straw and cleaning compatibility as a complete accessory set.